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Who We Are



Welcome to our site! Lake Surf Company is an online distributor of top-tier Stand-up Paddle Boards (SUPs), equipment, accessories and clothing. We serve Iowa, Minnesota, Wisconsin, Nebraska, Missouri, Michigan, and Illinois… as well as any other outdoor enthusiast who has an internet connection. SHOP — Lake Surf Company’s online store for full inventory of SUP boards and accessories. Also, stay connected with us through our quarterly newsletter — HERE.

Scroll down the page to meet our founders… after you’ve read the Top 5 Reasons why we think SUP boarding is rad.

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Top 5 Reasons to SUP

Peace & Quiet
5.When was the last time you got away and felt the silence of solitude? SUP boarding gives you the freedom to paddle out and experience the beauty of nature, whether on the lake, in the course of the river, or atop the gentle swells of the sea. To go SUP boarding is to quiet the noise around you and re-introduce yourself to your inner monologue.

More Friends
4. If you purchase a SUP board you will have more friends. That’s a fact. I mean who wouldn’t want to be friends with an outdoorsy SUP owner who let his friends borrow a board now and again!? It’s true, SUP boarding on a regular basis will attract friends of all sizes and shapes. The question is — Are you okay with that? We sure hope so!

Shoulders of the Gods
3. The great thing about SUP boarding is that it can be a great workout mainly because — YOU SET THE PACE. You dictate the speed and ferociousness of your front stroke. This makes SUP boarding a versatile cardiovascular activity. As it can easily be a leisurely paddle with friends and family or a competitive race between arch rivals! Either way, you’ll notice more defined shoulders… which is nice!!

Environmentally Friendly
2. SUP boarding uses 100% less gas than a gas powered boat. It gives off no emissions, besides the B.O. of the paddler (which is easily remedied with a brisk dunk in the lake… depending on the lake). SUP boarding does not leak oil in the water or cause any harm to the local fauna and flora. It’s a self-propelled watercraft that makes little noise, unless it’s a SUP race, whereby the racers may grunt and groan as they paddle to victory!
Family-Oriented
1. We (Nate & Sam) founded Lake Surf Co. because of how much fun we’ve had SUP boarding with friends and family! It truly is a family-centric activity, as a 12′ board can hold 1-2 people, allowing for Dad to paddle daughter and Mom to paddle son around the lake. Nate loves taking his young son out on their 12′ SUP board, letting him perch on the front of the board and observe the fish below.

get board.

For us at Lake Surf Co. get board. is more than just a slogan! We believe life is busy enough, so there’s no reason to make your summer lake expedition more complicated then they have to be. So get board… by purchasing a SUP board from Lake Surf Co. thereby allowing yourself to relax and maybe even a little bored.

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The Founders

Nate Hildebrand, @nhildebrand

Everyone is inspired by something different. For me, that something is adventure. While I enjoy many of the traditional outdoor activities like skiing, rock climbing and running… I find the most adventurous activity I have ever taken on is the life of a parent! My wife and I have two rambunctious boys, who continue to offer new and exciting adventures beyond our wildest dreams — from the escapades of caped superheroes in our backyard to exploring forests and caves for signs of bears and wolves — our life truly is an adventure story!

Lake Surf Co. happens to be just another chapter in our adventure. After riding on a SUP board with my son on a recent family vacation, I realized something about life — it’s not about catching the biggest wave back to the beach, but rather the adventurous life is about spending time with my family and doing something fun together. But you bet if a wave comes along… we’re going to ride it!

Welcome to Lake Surf Co., I hope SUP boarding can add a chapter to your adventure.

Sam DuRegger, @duregger

I’m a water rat. No doubt. I’ve been a lifeguard, swim instructor, river rafting guide, and water front director of a large camp in Colorado. There is just something about the water that draws me in… Maybe it’s because I grew up in Northern California, with the ocean in my backyard and grandparents who lived on a lake. Whatever the impetus, the fact is — if there’s water near by — I want to be in it, on it, and most definitely around it.

Lake Surf Co. has been a dream of mine for many years as life has taken me inland, and the pull of the ocean has waned. My wife and I are outdoor enthusiasts and we want to bring our children up outside, among the trees and lakes of the Midwest. SUP boarding is something we can do together, and is also a great way to bring along others to the beach and river banks in our area. My hope is that you will experience the fantastic lakes and river in the Midwest as we have, powered along by your own hands, seeing nature up close and personal.

We want you to get out in the water… and get board.

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From the Blog

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